University of Melbourne launches Master of Digital Marketing
Enrolments are open for the new Master of Digital Marketing, designed to equip graduates for a career in this rapidly changing area, combining academic rigor and practical experience across globally relevant contexts.
The course provides leading-edge theoretical and practical foundations in digital marketing for students looking to build their business and commercial skills and knowledge in the digital arena.
It is also aimed at mid-career marketers who are looking to boost their digital strategies and analytical skills. Students will learn how to design the digital customer experience, which digital metrics matters, how to apply customer analytics, and how to craft viral content.